Why Hiring an SEO Consultant is Compulsory to Propel Your Online Business

SEO consultants are worth the money they charge and then some! We all write for different reasons. Some enjoy using it as an avenue to distribute information for whoever may run across it blindly, others write as a form of catharsis or for the pure joy of creativity. Some write for money, or money and any combination of the above factors. Whatever your reason for writing is, SEO is an integral part of the evolution of digital media and can in no way be underestimated. I, myself, am living proof of that simple axiom.

Times have changed, while print journalism is still considered to be the holy grail of writing in many circles, the draw of writing online can no longer be set aside as a mere diversion. Even in print journalism these days it is a given that submissions with strong SEO skills are the most desirable to purchase. What we will examine here is why this is true.

Guiding you to the proper SEO processSEO which stands for Search Engine Optimization (or optimizing depending on how it is used) has become an integral part of every writers’ toolbox. In part, this is because the vast majority of all writing done at this point in history is electronic. It goes live on the web immediately. For a person that is writing to simply disseminate information SEO is important because it helps them reach the broadest possible audience which achieves their goal. Bloggers of all genres have embraced this by learning a liberally seeding the title and articles with search engine-friendly words and phrases to help them reach the broadest possible audience and to convert visitors into paying customers.

Increasing conversion rate of your blogIn a likewise manner people that are writing with monetary gain use SEO skills to increase their exposure, views, and revenue. How this works is the same as above, the write SEO strong titles and articles that appear on the most search queries possible to achieve this end destination. The more exposure they have, the more they move up the search engine ratings. The higher they rise on search engine ratings, the more revenue they can potentially generate. The more revenue that can be generated the more a writer can expand their base to reach an even larger audience and higher earnings potential.

This does all relate back to employing the services of an SEO consultant. An SEO consultant can take all the guesswork out of the process. They can provide all the keywords necessary to provide a writer with the ability to appear on the most combinations of search words & phrases possible. Take for instance that using a word as simple as “kid” not only brings in responses for that word, but also “children” and many variations such as “baby” or “newborn” as well as “infant.” While the use of the word kid will most closely resonate highly on a search for the word children or child, it will appear on lists for the words as mentioned earlier as well, just significantly farther down the list. Words like teen, or teenager similarly apply as do almost every word in any language. What a good SEO consultant can do is tell you what variation is best to use to increase the number of searches you appear on.

The simple fact is that if you truly want increased exposure either for that alone or to generate revenue and SEO consultant is invaluable. You can certainly spend hours and plenty of money experimenting and trying to teach these skills to yourself at the expense of losing time writing. Or you can bring in a pro to show you how to do it correctly and answer all your questions along the way so that you can eventually learn how to do this on your own. If it makes sense to you to spend money on higher education to increase your earning potential, the spending the pittance it takes by comparison to learn proper SEO skills is a no-brainer choice.

Best Organic SEO Linking Strategies

In addition to being one of the most important SEO strategies, it is possibly one of the most controversial, misunderstood and argued SEO topics in today’s market.

One thing that we can agree upon, being SEO experts is that we all have seen the search engine algorithms change on a regular basis throughout the years and that over the years many factors have come to pass and new ones become relevant. Each having significant value in relation to how search engine search bots index our sites and ultimately determine our natural organic search term search rank.

Without giving away too much of that coveted SEO inside information it is common knowledge the value of targeted anchor text and the content of the page you are linking to as pertaining to how it directly affects the way search bots interpret your page and index you. You may have at one point or another heard or read about the “Discredit of having links from unrelated websites linking back to your page”, Or how search moguls like:

“Google may see this as unfavourable and how it could possibly have a negative rather than positive effect on your rankings”.

Is this true or myth? Google especially is very content driven, pays very close attention to keyword density, anchor text and backlinking… but in the end, there is one common denominator that stands true across the board for search engine search bots everywhere… “Its a robot!”

Yep, believe it or not… it’s a robot! And it only knows what you tell it! The number of links linking to your website can have a wide range of effects on the effectiveness of your linking strategy and how the search bots interpret your site. What kind of message are you sending to these search bots if you have 10,000 irrelevant links to your website?  The Answer: Garbled. “Garbled information in links that drill down to an endless abyss of failed websites in the wrong category on a page no one will ever see.”

The value of links isn’t the volume of them but how they will help search bots work out what keywords your site is relevant for and how to properly index you. Personally, I would trade those 10,000 irrelevant links for 10 relevant links any day of the week… thus, when planning out your next linking strategy you may want to determine who is going to benefit most from the link that you trade and make a list. Are you willing to put a competitors link on your website? I’m guessing not… then you have to ask: would a top competitor even consider linking back to you? Definitely not! So, where do you go from there? What’s all the hype about linking strategies then?

The biggest mistake one can make in this business is to think that they can achieve this status in a day, week or even a month. That paying a so-called SEO company to submit their site to 50,000 search engines and directories at once is going to solve ALL their problems overnight and that the site visitors and online business are going to come raining down upon them providing riches never before seen and all prayers will have been answered. Not likely peeps…