Introducing Pigeon… Google’s Latest Algorithm Change

Introducing Pigeon: Google’s latest algorithm change has brought forward the importance of niche directory listings for SEO, small businesses and web developers everywhere. Google once again herds us to the edge and bumps a few more websites into that black hole oblivion called the world wide web… never to be seen again? Not likely… but still, noteworthy.

What does it all mean?
Local business directory listings have long been a favourite debate amongst SEO, web developers and internet marketers alike. Pushing for safe backlinks to provide their clients, desperate marketers began placing links in every available directory and blog that would accept a link to promote relevancy and help guide Google’s spider bots towards indexing client sites correctly… listing client profiles in any old random business directory may finally have taken its toll. While I am a fan of local business directories, I also want to make it clear… there is a very fine line between poorly produced business directories and link farming… both are just one big pile of links in the robots eye. If you have been in the business for a while you know how damaging it can be when your website has been associated with a link farm, it was the end of an era for some. Thus, a poorly structured business directory can be as detrimental to your website as any link farm could be… Using this philosophy, this gives more weight to the argument of only listing with reputable business directories such as the White & Yellow pages, eLocal, Superpages and others… my favourite being niche directories. Niche directories are keyword rich search term gold mines and when linking back to your site, give the most relevance to a particular industry and therefore are more heavily weighted with search bots when determining how your site might be indexed for a particular targeted search term.

Best Organic SEO Linking Strategies

In addition to being one of the most important SEO strategies, it is possibly one of the most controversial, misunderstood and argued SEO topics in today’s market.

One thing that we can agree upon, being SEO experts is that we all have seen the search engine algorithms change on a regular basis throughout the years and that over the years many factors have come to pass and new ones become relevant. Each having significant value in relation to how search engine search bots index our sites and ultimately determine our natural organic search term search rank.

Without giving away too much of that coveted SEO inside information it is common knowledge the value of targeted anchor text and the content of the page you are linking to as pertaining to how it directly affects the way search bots interpret your page and index you. You may have at one point or another heard or read about the “Discredit of having links from unrelated websites linking back to your page”, Or how search moguls like:

“Google may see this as unfavourable and how it could possibly have a negative rather than positive effect on your rankings”.

Is this true or myth? Google especially is very content driven, pays very close attention to keyword density, anchor text and backlinking… but in the end, there is one common denominator that stands true across the board for search engine search bots everywhere… “Its a robot!”

Yep, believe it or not… it’s a robot! And it only knows what you tell it! The number of links linking to your website can have a wide range of effects on the effectiveness of your linking strategy and how the search bots interpret your site. What kind of message are you sending to these search bots if you have 10,000 irrelevant links to your website?  The Answer: Garbled. “Garbled information in links that drill down to an endless abyss of failed websites in the wrong category on a page no one will ever see.”

The value of links isn’t the volume of them but how they will help search bots work out what keywords your site is relevant for and how to properly index you. Personally, I would trade those 10,000 irrelevant links for 10 relevant links any day of the week… thus, when planning out your next linking strategy you may want to determine who is going to benefit most from the link that you trade and make a list. Are you willing to put a competitors link on your website? I’m guessing not… then you have to ask: would a top competitor even consider linking back to you? Definitely not! So, where do you go from there? What’s all the hype about linking strategies then?

The biggest mistake one can make in this business is to think that they can achieve this status in a day, week or even a month. That paying a so-called SEO company to submit their site to 50,000 search engines and directories at once is going to solve ALL their problems overnight and that the site visitors and online business are going to come raining down upon them providing riches never before seen and all prayers will have been answered. Not likely peeps…