5 Ways to Improve Search Engine Rankings

SEO Techniques that Even New Website Owners can Use

Learn how to implement simple additions to a website to improve search engine rankings. These additions are simple even for the novice web designer.

Google search engine optimization is an important consideration for any website. There are some simple changes to a website that can help a website gain prominence with the search engine giant. The code changes and marketing techniques are not difficult, and they can help a website owner improve presence and revenue without a lot of coding knowledge.

Use Keywords in the Title Tag for the Web Page

The HTML title tag is a part of each web page in the website. To improve search engine rankings, include relevant keywords in the title tag helps instruct bots. The title tag should be a relevant, simple statement that tells users what the web page is about. It should be a snappy, quick statement that makes readers want to click the link in the search engine results page over competitor links. The title tag is what searchers see in the SERPs, so use the keywords carefully. Avoid keyword stuffing a title, which can lead to penalties and devaluing of the website.

Use H1 and H2 Tags for Subheader Content

The H1 tag is used to define sub content information. Consider the H1 tag the second priority element for the keywords. If a website is about dogs, an effective H1 tag would be the page’s breed content. It’s the subheader that provides a drill-down information summary for the web page. Each web page should only contain one H1 tag as indicated in Google’s SEO starter guide.

An H2 tag is the third level of web page importance for a web page under the title and H1 tag. H2 tags are used to create small snippets of information about a web page. A webmaster should limit the amount of H2 tags to approximately three for each page.

Ensure Content is Original and Valuable

One common website problem is the proliferation of unique content. Google search engine optimization includes creating unique, valuable content for visitors. Regurgitated, scraped content has no value for Google, so it’s often filtered and de-indexed. Don’t fall into common Google search engine optimization myths and spam content across article directories. Instead, provide users with great content and avoid keyword stuffed material.

Check for DNS Errors or Poor Website Design

IntoDNS is a popular website used to check DNS errors. Google values quick websites that don’t have a poor user experience. Once thing contributes to a poor experience is a slow website. Therefore, it’s important to provide a fast website with effective coding. Poor coding slows a website. Check the website for any errors, DNS issues or poor database performance that can harm Google search engine rankings.

Start a Website Backlink Campaign

Many website owners believe that backlinks include spamming blogs and forums. Backlinks should be natural. Market the website with other site owners and build backlinks naturally. Building backlinks increase the popularity of a website and improve PageRank. PageRank is dropped after Google detects any type of blog comments spam, scraping or paid directory links. Make sure the backlinks built are with reputable websites.

These few tips can help a website increase search engine rankings for a website, and they are not difficult methods to implement. SEO takes time to show results, but as long as the webmaster continues to work on the site, high organic rank can be achieved, provided blackhat methods are not introduced. Give users the highest quality page, and the search engine rankings will follow.