Introducing Pigeon: Google’s latest algorithm change has brought forward the importance of niche directory listings for SEO, small businesses and web developers everywhere. Google once again herds us to the edge and bumps a few more websites into that black hole oblivion called the world wide web… never to be seen again? Not likely… but still, noteworthy.
What does it all mean?
Local business directory listings have long been a favourite debate amongst SEO, web developers and internet marketers alike. Pushing for safe backlinks to provide their clients, desperate marketers began placing links in every available directory and blog that would accept a link to promote relevancy and help guide Google’s spider bots towards indexing client sites correctly… listing client profiles in any old random business directory may finally have taken its toll. While I am a fan of local business directories, I also want to make it clear… there is a very fine line between poorly produced business directories and link farming… both are just one big pile of links in the robots eye. If you have been in the business for a while you know how damaging it can be when your website has been associated with a link farm, it was the end of an era for some. Thus, a poorly structured business directory can be as detrimental to your website as any link farm could be… Using this philosophy, this gives more weight to the argument of only listing with reputable business directories such as the White & Yellow pages, eLocal, Superpages and others… my favourite being niche directories. Niche directories are keyword rich search term gold mines and when linking back to your site, give the most relevance to a particular industry and therefore are more heavily weighted with search bots when determining how your site might be indexed for a particular targeted search term.