The web may be a great place to find and share information, but it is also a pit of unchecked facts, uncensored opinion and terrible spelling. Though you certainly do not need a degree in journalism, communications or literature to create content for the web, at the base of any good article is quality writing. Obviously, the topic is crucial, but delivery will make or break a story. Copywriters and content creators are meticulous about incorporating the fundamentals of my journalism background in order to produce quality content that 1. incites a person to read the article, 2. keeps the person reading the article until (hopefully) the very end, 3. incites a backlink, and 4. ideally attracts more customers. While this article is about content creation apart from search engine optimization considerations, it is also about how you can use quality content as a marketing strategy for your startup.
Your headline is essentially the advertisement for your brand’s story. You want to intrigue the reader and make them want to find out more. Try and keep the headline short and to the point. Usually, no more than six words. A good little trick to save on words is to avoid verbs. Questions in the headline often work quite well for catching eyes, but it can run the risk of looking gimmicky. Use them when they’re clearly appropriate and support the content of your article. Also, avoid half-truths. Readers are not afraid to point out a headline that doesn’t match the article, so try to keep those comments positive. Building quality content helps develop trust among your target audience.
Answer the 5 Ws
WHO, WHERE, WHAT, WHY, WHEN (and of course) HOW. This is the skeleton of your article. It will give you a solid point to start from and can be helpful when making an outline. Answer these questions first, and then expand.
So much information out there is just a reiteration of something else. Give the facts and be accurate but dig deeper until you find something new, another perspective that hasn’t yet been .
Use Humor, Examples and Anecdotes
These don’t necessarily need to be about your life, but find something that will give a new twist to your article.
- Don’t bury your lead. Especially on the net, people can jump around from site to site so if you don’t make your point clear and fast you run a very high risk of losing your reader.
- Keep paragraphs short, use proper punctuation, use spell check, and have someone else read it before publishing.
- Use visual elements: people are attracted to pretty things, so the more colour you have on a page, the less black & white the article will be for the reader. Pictures and videos help to support what you’re saying, and quite honestly you are 95% more likely to catch and keep a reader’s interest than if they are staring at a screen full of words. People tend to read titles, skip to the pictures and captions, unfortunately.
- Include statistics and verified data to add value to your content.
- Read, watch, and listen. Get up-to-date with what’s going on in the world around you. News sites, podcasts, social sites, blogs, and YouTube are all very handy tools in extracting topics that are current and of interest to your public.
- Consider hiring creative content writers proficient in SEO and marketing.
Search engine optimisation consulting specialists are experts in boosting traffic and exposure of your website in the search engine. They are also called as search engine optimization consultants. Driving more traffic on your site can generate better rank on the most popular search engines in the Internet like Google. With this search engine positioning there is a high chance for people to visit your site and get to know your products and services which also means better profit potential for your business.
Search engine optimisation consulting specialists can offer various services that could enhance your site’s marketability on the web. They can help increase your site’s visitors who can potentially become your customers. Finding a good SEO specialist is easy. There are many of them advertising their SEO services online however choosing one takes thorough scrutiny to find a legitimate and proficient one to help with your business.
It is notable to know that there are varieties of search engine optimization consulting specialists. The beginners would offer services such as search friendly copywriting. Intermediate and advanced SEO consulting specialists handle programming and coding services. Among other expertise of an SEO specialist are article writing, web content writing, search engine optimisation and link building.
Optimising specialists usually concentrate on improving contents and copywriting. Their main job is to work on keywords and improved density of texts. Since search engine is a text retrieval system, the more keywords and text you put into the web pages the more relevant your site becomes for the search engine to find. This will ensure better visibility of your website to millions of web users who use the Internet technology for the convenience of finding different products and services everyday.
Search engine optimization consulting specialists have broader knowledge about programming and bring a bigger concept of online marketing through SEO. They provide services such as comprehensive planning and analysis of a business prior to the search engine optimization process of your site. Among the other relevant functions of search engine optimization consulting specialists are social bookmarking, article directory submissions, forum postings, SEO submissions, and blog commenting. These are some of the many search engine ranking optimization schemes that help improve your site’s visibillity among the web users.
Taking into account how the SEO consulting specialist services can help grow your business online there is no wonder why many online entrepreneurs are beginning to appreciate their contribution in the online marketing trend of doing business in the Internet. However no matter how easy it may seem in finding them and hire their services it is of utmost priority to observe prudence in hiring only the reputable search engine optimization consulting specialists who are already known and made a name in their field of service.
Finally, it is best to make a thorough assessment on what your business need to communicate it with your chosen SEO consulting specialist to help them understand your specific needs better for them to tailor their services according to your preferred specifications. You should also look forward to establishing long term business relation with an SEO specialist since it will take about a month or more to make your site up to rank high on the search engine. As SEO experts you will find value on the money you spend for a search engine optimization consulting specialist who can help you grow and build a profitable business online.