SEO Tricks for Web Writing

Search Engine Optimization Tips and Techniques for Writing Online

Web writers, bloggers, and website content writers can use search engine optimization (SEO) tricks to improve page views and search engine marketing program performance.

Professional writers who write website content must consider search engine optimization (SEO) when creating an article, blog entry or other web writing project.

But search engine optimization can be difficult for less experienced writers who may struggle to employ good SEO techniques when they’re writing online. There are many online SEO courses, SEO consultants out there who can help to teach proper SEO technique, but taking a course or hiring a search engine optimization company or SEO specialist can be very expensive.

Fortunately, there are an array of SEO tricks that can be utilized by less experienced web writers, website designers, and bloggers to improve the search engine optimization of an article, blog, or website content.

The following tips and tricks are sure to be useful to anyone seeking SEO help to improve blog or website’s search engine-friendliness and earning potential for website content.

SEO and Keywords Selection: How Many Keywords are Needed? What’s a “Good Keyword?”

Each blog entry or website page or web article should have between one and three primary keyword terms that should be used in the title, subtitle, subheadings and throughout the writing. Numerous secondary keywords should be sprinkled throughout the writing to ensure good search engine optimization.

In the process of keywords selection, bear in mind the SEO by selecting keywords that are most likely to be entered when searching for a certain website, blog or article.

A good keyword is one that will precisely match phrases that are likely to appear as search terms in search engines like Google.

Web writers and bloggers can improve a blog entry or website content’s degree of search engine optimization by selecting keywords that have a high search volume and high CPC (cost per click).

The keyword tool from Google Adwords is intended for advertisers, although bloggers and content writers can use this keyword tool to determine which keywords can perform really good on searches on Google.

Picking keywords with a high CPC means blogs and websites that earn revenue via Google AdSense contextual advertising will be apt to earn more per ad click.

Keyword Placement and Search Engine Optimization

Web writers must take keyword placement into consideration. Place the best keywords — the primary 1 to 3 keywords — in the title, subtitle, headings, and subheadings.

To ensure good SEO technique, bloggers and web writers should also place keywords in strategic locations, such as the beginning of a sentence or paragraph. This will improve the website content’s performance when it comes to the readers, as SEO analysis has revealed that strategic keyword placement keeps readers on the page longer, which translates into more opportunity for ad clicks and revenue.

Using short paragraphs and bullet points, lists etc. can also improve “readability.”

It’s also important to avoid over-using keywords, as search engines will penalize a website, web article or blog in terms of its performance in Google search results. Most SEO consultants and SEO specialists agree that optimal keyword density is between 2 to 4 percent.

Improving SEO By Using Internal Links, External Links, and Interlinking

Strategic linking methods can improve a website’s or blog’s performance in search engine results, while also driving readership. Embed links using anchor text and link to related articles by the same writer, blogger or internal links to other pages on the same website.

External links should be used with caution, as this will direct readers away from the website or blog. But content producers or web designers must maintain a balance to avoid limiting the site’s usefulness by failing to include external links.

Generating incoming links to a blog, website or web article can also improve SEO. Create incoming links through link exchanges with other related websites or blogs, utilize social bookmarking and social networking websites, and utilize article/blog promotion tools like Xomba. Xomba, for instance, can be used to create incoming links to articles, blogs, and websites; the added bonus is that Xomba members can earn money writing online as they link to articles and blog entries.

 

5 Ways to Improve Search Engine Rankings

SEO Techniques that Even New Website Owners can Use

Learn how to implement simple additions to a website to improve search engine rankings. These additions are simple even for the novice web designer.

Google search engine optimization is an important consideration for any website. There are some simple changes to a website that can help a website gain prominence with the search engine giant. The code changes and marketing techniques are not difficult, and they can help a website owner improve presence and revenue without a lot of coding knowledge.

Use Keywords in the Title Tag for the Web Page

The HTML title tag is a part of each web page in the website. To improve search engine rankings, include relevant keywords in the title tag helps instruct bots. The title tag should be a relevant, simple statement that tells users what the web page is about. It should be a snappy, quick statement that makes readers want to click the link in the search engine results page over competitor links. The title tag is what searchers see in the SERPs, so use the keywords carefully. Avoid keyword stuffing a title, which can lead to penalties and devaluing of the website.

Use H1 and H2 Tags for Subheader Content

The H1 tag is used to define sub content information. Consider the H1 tag the second priority element for the keywords. If a website is about dogs, an effective H1 tag would be the page’s breed content. It’s the subheader that provides a drill-down information summary for the web page. Each web page should only contain one H1 tag as indicated in Google’s SEO starter guide.

An H2 tag is the third level of web page importance for a web page under the title and H1 tag. H2 tags are used to create small snippets of information about a web page. A webmaster should limit the amount of H2 tags to approximately three for each page.

Ensure Content is Original and Valuable

One common website problem is the proliferation of unique content. Google search engine optimization includes creating unique, valuable content for visitors. Regurgitated, scraped content has no value for Google, so it’s often filtered and de-indexed. Don’t fall into common Google search engine optimization myths and spam content across article directories. Instead, provide users with great content and avoid keyword stuffed material.

Check for DNS Errors or Poor Website Design

IntoDNS is a popular website used to check DNS errors. Google values quick websites that don’t have a poor user experience. Once thing contributes to a poor experience is a slow website. Therefore, it’s important to provide a fast website with effective coding. Poor coding slows a website. Check the website for any errors, DNS issues or poor database performance that can harm Google search engine rankings.

Start a Website Backlink Campaign

Many website owners believe that backlinks include spamming blogs and forums. Backlinks should be natural. Market the website with other site owners and build backlinks naturally. Building backlinks increase the popularity of a website and improve PageRank. PageRank is dropped after Google detects any type of blog comments spam, scraping or paid directory links. Make sure the backlinks built are with reputable websites.

These few tips can help a website increase search engine rankings for a website, and they are not difficult methods to implement. SEO takes time to show results, but as long as the webmaster continues to work on the site, high organic rank can be achieved, provided blackhat methods are not introduced. Give users the highest quality page, and the search engine rankings will follow.