SEO consultants are worth the money they charge and then some! We all write for different reasons. Some enjoy using it as an avenue to distribute information for whoever may run across it blindly, others write as a form of catharsis or for the pure joy of creativity. Some write for money, or money and any combination of the above factors. Whatever your reason for writing is, SEO is an integral part of the evolution of digital media and can in no way be underestimated. I, myself, am living proof of that simple axiom.
Times have changed, while print journalism is still considered to be the holy grail of writing in many circles, the draw of writing online can no longer be set aside as a mere diversion. Even in print journalism these days it is a given that submissions with strong SEO skills are the most desirable to purchase. What we will examine here is why this is true.
SEO which stands for Search Engine Optimization (or optimizing depending on how it is used) has become an integral part of every writers’ toolbox. In part, this is because the vast majority of all writing done at this point in history is electronic. It goes live on the web immediately. For a person that is writing to simply disseminate information SEO is important because it helps them reach the broadest possible audience which achieves their goal. Bloggers of all genres have embraced this by learning a liberally seeding the title and articles with search engine-friendly words and phrases to help them reach the broadest possible audience and to convert visitors into paying customers.
In a likewise manner people that are writing with monetary gain use SEO skills to increase their exposure, views, and revenue. How this works is the same as above, the write SEO strong titles and articles that appear on the most search queries possible to achieve this end destination. The more exposure they have, the more they move up the search engine ratings. The higher they rise on search engine ratings, the more revenue they can potentially generate. The more revenue that can be generated the more a writer can expand their base to reach an even larger audience and higher earnings potential.
This does all relate back to employing the services of an SEO consultant. An SEO consultant can take all the guesswork out of the process. They can provide all the keywords necessary to provide a writer with the ability to appear on the most combinations of search words & phrases possible. Take for instance that using a word as simple as “kid” not only brings in responses for that word, but also “children” and many variations such as “baby” or “newborn” as well as “infant.” While the use of the word kid will most closely resonate highly on a search for the word children or child, it will appear on lists for the words as mentioned earlier as well, just significantly farther down the list. Words like teen, or teenager similarly apply as do almost every word in any language. What a good SEO consultant can do is tell you what variation is best to use to increase the number of searches you appear on.
The simple fact is that if you truly want increased exposure either for that alone or to generate revenue and SEO consultant is invaluable. You can certainly spend hours and plenty of money experimenting and trying to teach these skills to yourself at the expense of losing time writing. Or you can bring in a pro to show you how to do it correctly and answer all your questions along the way so that you can eventually learn how to do this on your own. If it makes sense to you to spend money on higher education to increase your earning potential, the spending the pittance it takes by comparison to learn proper SEO skills is a no-brainer choice.