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A Penguin’s Tale: Responding to the latest update

A Penguin’s Tale: Responding to the latest update What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. Please visit Marketing Land for the full article. Original Source Author: Dave Davies Powered by WPeMatico

SEO is as dirty as ever

SEO is as dirty as ever Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Please visit Marketing Land for the full article. Original Source Author: Patrick Stox Powered by WPeMatico

SMX Advanced recap: Advanced Google App Deep Linking

SMX Advanced recap: Advanced Google App Deep Linking How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing. Please visit Marketing Land for the full article. Original Source Author: Eric Enge Powered by WPeMatico

Here’s an AdWords script to check for empty ad groups

Here’s an AdWords script to check for empty ad groups See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs. The post Here’s an AdWords script to check for empty ad groups appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Daniel Gilbert…

Search intent signals: aligning organic & paid search strategy

Search intent signals: aligning organic & paid search strategy Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively. The post Search intent signals: aligning organic & paid search strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article.…

Are content discovery platforms replacing generic search?

Are content discovery platforms replacing generic search? As content discovery continues its upward march, columnist Tamar Weinberg takes a close look at what it means for the search industry and the tools that are helping to fuel this growth. Please visit Marketing Land for the full article. Original Source Author: Tamar Weinberg Powered by WPeMatico

The true value of technical SEOs

While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future. Please visit Marketing Land for the full article. Powered by WPeMatico

The SEM agency is dying (and what to do about it)

Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold. The post The SEM agency is dying (and what to do about it) appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. The post SEM ad copy tips that you may find scary appeared first on Search Engine… Please visit Search Engine Land for the full article. Powered by WPeMatico