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ABM brings the right guests to the party; marketing automation keeps them engaged

ABM brings the right guests to the party; marketing automation keeps them engaged What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data. Please visit Marketing Land for the full article. Original Source Author: Jeffrey L. Cohen Powered…

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

The marketing automation platform is boosting its account-based marketing capability and adding more intelligence to email marketing. Please visit Marketing Land for the full article. Powered by WPeMatico