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A Penguin’s Tale: Responding to the latest update

A Penguin’s Tale: Responding to the latest update What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. Please visit Marketing Land for the full article. Original Source Author: Dave Davies Powered by WPeMatico

Report: AMP causing monetization frustration among some news publishers

Report: AMP causing monetization frustration among some news publishers Some publishers, such as CNN and The Washington Post, are having good experiences, however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Greg Sterling Powered by WPeMatico

Due to a bug, AdWords Partners are told their Search Ad specializations have expired

Due to a bug, AdWords Partners are told their Search Ad specializations have expired The bug is also affecting company specialization data in Partner accounts. The post Due to a bug, AdWords Partners are told their Search Ad specializations have expired appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Ginny…

What’s new with markup & structured data

What’s new with markup & structured data Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. The post What’s new with markup & structured data appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Eric Enge Powered by WPeMatico

SMX Advanced recap: Advanced Google App Deep Linking

SMX Advanced recap: Advanced Google App Deep Linking How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing. Please visit Marketing Land for the full article. Original Source Author: Eric Enge Powered by WPeMatico

Here’s an AdWords script to check for empty ad groups

Here’s an AdWords script to check for empty ad groups See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs. The post Here’s an AdWords script to check for empty ad groups appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Daniel Gilbert…

Google testing a carousel of Sitelink cards in search ads

Spotted on mobile, the carousel features individual cards that link to separate landing pages. The post Google testing a carousel of Sitelink cards in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

Google’s ban on payday loans estimated to cost millions in lost ad revenue

Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year. The post Google’s ban on payday loans estimated to cost millions in lost ad revenue appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. The post SEM ad copy tips that you may find scary appeared first on Search Engine… Please visit Search Engine Land for the full article. Powered by WPeMatico