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A Penguin’s Tale: Responding to the latest update

A Penguin’s Tale: Responding to the latest update What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much. Please visit Marketing Land for the full article. Original Source Author: Dave Davies Powered by WPeMatico

Report: AMP causing monetization frustration among some news publishers

Report: AMP causing monetization frustration among some news publishers Some publishers, such as CNN and The Washington Post, are having good experiences, however. The post Report: AMP causing monetization frustration among some news publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Greg Sterling Powered by WPeMatico

Micro-moments and beyond: Understanding and optimizing for consumer intent

Micro-moments and beyond: Understanding and optimizing for consumer intent Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land. Please visit Search Engine Land for…

What’s new with markup & structured data

What’s new with markup & structured data Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. The post What’s new with markup & structured data appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Eric Enge Powered by WPeMatico

SEO is as dirty as ever

SEO is as dirty as ever Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Please visit Marketing Land for the full article. Original Source Author: Patrick Stox Powered by WPeMatico

Report: EU responding to Google antitrust search-quality defense with new objections

Report: EU responding to Google antitrust search-quality defense with new objections Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position. The post Report: EU responding to Google antitrust search-quality defense with new objections appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original…

Google launches their new mobile friendly testing tool

Google launches their new mobile friendly testing tool Google revamped the mobile friendly testing tool after it’s initial launch back in November 2014. The post Google launches their new mobile friendly testing tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Original Source Author: Barry Schwartz Powered by WPeMatico

Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google

More than 50 percent of requests come from Germany and the UK. The post Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Powered by WPeMatico

Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest

Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will… Please visit Search Engine Land for the full article. Powered by WPeMatico